The new advertising campaign of Stuart Weitzman’s Autumn / Winter 2012 collection through a black and white photography .
High heels and boots give confidence and sex appeal. The campaign shows a woman who embraces her sex. The concept of the campaign was held back by famous fashion photographer Mario Testino, starring Natalia Vodianova. With simple styling and sexy messed hair Vodianova is posing with an innocence that radiates in every frame. Supermodel and mother of three, Vodianova was chosen as the face of the brand because it has undeniable sex appeal and affordable “girl next door” charm.
The idea is based on the fact that a pair of Stuart Weitzman is the first thing you wear in the morning and the last thing you take off at night.
The global ad campaign will launch in September in top fashion magazines of America, Europe and Asia.
Meanwhile, the shooting scenes and additional visual material will appear at http://www.stuartweitzman.com and Stuart Weitzman boutiques around the