Grey Mer Fall/Winter 2011

Grey Mer is able to understand every woman’s desire and that led to be a well-known brand over the world.

Measured shapes and soft materials are the key to Grey Mer collections. Show the way to the creation of models for a woman who wants to stand out, but being herself.

The Italian footwear, bags and accessories brand, started its footwear production in 1980, in San Mauro Pascoli (Italy), established by Luciano Alessandri, who afterwards passed the management to his daughter Perla. At the end of the nineties, the brand has developed in high quality and trendy offer of models, able to outstand for their style identity, high quality manufacture and attention to market needs.

Grey Mer deals with about 150 Italian both footwear and garments total look retailers, as well as with more than 200 shops abroad, where the brand is placed in department stores and multi-brand shops.
International expansion and the growth of Italian market, led to the development of the production by a new line: Maggie by Grey Mer. It’s a young and lively collection, in addition to the first line collection.

Grey Mer fall/winter 2011/2012 collections quits minimalism and astonishes everyone
proposing “architecturally” rich structures. Lace boots and low boots with rubber sole, clear lines characterized by iron nuances mix to coffee and plum tones. Chained accessories and studded pumps shout out loud “Rock”. Dare without limits, so animalier leathers take eye-catching colours and combine with embossed leather shining like stardust.
Although patent leathers return, the collection presents new materials: embossed suede with jute effects, vintage-washed leather, evergreen nubuk and soft cattleskins for “glamour-chic” boots.