Rupert Sanderson Fall/Winter 2010

In a moment of madness Rupert Sanderson decide to resign fom a disastrous career in advertising in order to become a cobbler. He graduated from Cordwainers College at East London and during the summer break of the two year course, Sanderson rode a motorbike to Italy to visit as many shoe factories, tanneries and last makers as he could. He worked for Sergio Rossi and Bruno Magli.

In 2001 founded his eponymous company after returning from working in Italy. His philosophy is “less in more”. He avoids augmentation and fous on how to perfecting the line, volume and material to flatter and lengthen the leg which makes women feel sexier. His inspiration derives from the materials themselves: from the sensual curve and silhouettes of the lasts and heels, to the quality and finish of the best leather and fabrics. To compliment his obsessive passion with the Italian craft of shoe-making, every pair of Rupert Sanderson shoes is named after a Daffodil.

In 2008 he and Colin McDowell founded Fashion Fringe Shoes, with the aim of discovering and nurturing a new range of design talent.

At British Fashion Awards was awarded was awarded Accessory Designer of The Year and in 2009 was also awarded Accessory Designer of The Year at the Elle Style Awards. This award was voted for by the public as well as an industry panel and stands to highlight Rupert’s rise in the fashion world.

Since Autumn/Winter 2009, Rupert Sanderson has designed the shoes for Karl Lagerfeld’s main line collection.

He owns two shops in London. One in Mayfair and the other in Knightsbridge. and his shoes are available in over 100 department and specialist stores in fashion capitals around the world. In March 2010 Rupert Sanderson opened an Asian flagship store in Central, Hong Kong, followed closely by the opening of his first Paris store and press office located in the Palais Royal.

In his new collection Fall/Winter 2010 plays with traditional techniques like broguing and making them relevant for today. The colour palette for the collection celebrates winter: berries, midnight blues and blacks, with subtle metallics and a scatter of poppy brights.

Design for Karl Lagerfeld AW10
Design for Karl Lagerfeld AW10
Design for Karl Lagerfeld AW10

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