Bebe designs, develops and produces a distinctive line of contemporary women’s apparel and accessories, which it markets under the bebe, PH8, 2b bebe, bebe outlet and bebe O brands. Current Chairman and Founder Manny Mashouf opened the first bebe boutique in 1976 in San Francisco. At that time, three categories dominated the women’s wear market: junior, bridge and missy. Having discovered a demographic that was neither junior nor bridge, Manny aimed to break the mold, offering this under represented population of stylish women inspirational, sexy fashion.
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